Fiona Clair

Award-winning couturier based in London

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The Challenge

When you have a client with a well known high-end brand, conveying the idea through design is an exciting challenge.  With minimalism playing a big role in keeping your focus on the flow and patterns of the garments, we established a website that makes shopping a breeze.
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Showcasing garments at their absolute best. Allowing visitors to browse the merchandise, add items to their cart, and check out simply and efficiently.

As an online business owner, website design is the most important factor in choosing an eCommerce platform. It’s what sets the first impression, draws your customers in, and tells the story of your brand.

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Elegant and Minimlistic

Fiona harbors a unique style, made out of minimalism and clean lines, and the website needed to draw a clear parallel to those. We therefore aimed for a real simple approach, guided by an elegant and modern ( damn, we swore never to use that word again ) layout, directly related to her gorgeous photography.

"Our Portfolio Is The Key"

Drawing inspiration from art, architecture, and global culture, Fiona combines straight-lined designs with elegant sophistication. Coming from this design-focused perspective, we created an eshop reflecting the luxurious but forward-thinking values of her brand.