Rural Roots, Digital Dreams
Since 2018
A designer’s journey from rural roots to digital realities
I grew up chasing chickens and thunderstorms in the Zimbabwean countryside, where curiosity was my playground and resourcefulness a way of life. Life was simple, hands-on, and full of stories — the kind you feel more than tell. That spirit still fuels how I design today: with empathy, grit, and a deep sense of purpose.
Now based in London, I’m a product designer with over 6 years’ experience helping startups and scaleups build meaningful digital experiences. From health tech and gaming to metaverse platforms and social impact tools, my work is driven by real human needs and grounded in research, data, and a touch of magic.
Currently, I’m the founding designer at ThisThat, where I’ve shaped our entire design ecosystem from scratch — leading strategy, research, and UI while setting the foundation for a growing design team.
I bring a mix of startup scrappiness, design leadership, and systems thinking — but more than that, I bring a worldview shaped by contrast: the rawness of rural life and the pace of big cities. That blend helps me stay grounded, curious, and always people-first.
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